The clothing retailer Gap recently came under fire for selling a T-shirt featuring an incorrect map of China, and on Monday the company issued an apology for excluding south Tibet, Taiwan and the South China Sea from the map.
The issue gained traction on the Chinese microblogging website, Weibo, where a user said the T-shirt came from a Gap store in Canada.
“Gap Inc. respects the sovereignty and territorial integrity of China,” Gap reportedly wrote on Weibo. “We’ve learned that a Gap brand T-shirt sold in some overseas markets failed to reflect the correct map of China. We sincerely apologize for this unintentional error.”
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The brand also explained that they are “truly sorry about this unintentional mistake” and that they will implement “more rigorous reviews” in the future. In addition, Gap has pulled all shirts under fire from the Chinese market.
Twitter users shared images of the T-shirt, with a side-by-side map of China to highlight the mistake.
American clothing retailer @Gap on Monday apologized for printing incomplete Chinese map on T-shirts for sales outside #China, said the brand respects China’s sovereignty and territorial integrity pic.twitter.com/uHJoLnpmr6
— People’s Daily,China (@PDChina) May 14, 2018
#SF based retailer @Gap stepped into a volatile international issue with this t-shirt. It didn’t include #Taiwan in its map of #China. Its apology has now angered many as well. https://t.co/3RNImEYFAM pic.twitter.com/BDCTHForMH
— Kristen Sze (@abc7kristensze) May 14, 2018
Recently Delta airlines, Marriott and the clothing retailer Zara saw similar criticism after listing Taiwan and Hong Kong as “countries” on their websites. They have all apologized.